Digitage Web 2.0

June 14, 2007


Logos from Web 2.0 are caught in the web somewhere between NASA photos of deep space, science fiction landscapes of our inner space, the synapses of the brain, the virtual space that is not abstract, imagined or really real.

Web 2.0, is a term coined by Tim O’Reilly in 2004 for a series of conferences on a revivified Internet. O’Reilly (2005) in what is now considered to be his seminal article claimed that, “If Netscape was the standard bearer for Web 1.0, Google is most certainly the standard bearer for Web 2.0 (O’Reilly 2005). He contrasted Web 1.0 with Web 2.0 by citing examples: DoubleClick vs Google AdSense, Ofoto vs Flickr, Britannica Online vs Wikipedia, personal websites vs blogging, domain name speculation vs search engine optimization, page views vs cost per click, publishing vs participation, content management systems vs wikis directories (taxonomy) vs tagging (”folksonomy”) and stickiness vs syndication. The conceptual map his team devised provides a sketch of Web 2.0 showing social networking sites, wikis, communication tools, and folksonomies.

Although some argue that it does not exist as anything more than geek jargon, for this new user, it is a promising and surprising paradigm shift in the Internet and in software development. I began blogging using Web 2.0 freeware in September 2006. Numerous users like myself have access to sophisticated, ever-improving software technologies since the cost of development is shared among enthusiastic nerds and geeks (in a good way). Freeware on Web 2.0 is not proprietary by nature but is capable of generating huge profits because of the viral way in which users share in the development, marketing and growth of the product while improving connectivity and in content in the process.

Note: June 2007. This image was included in Weinreich’s slideshare album with a layer of text he added:New Generation Social Marketing. He had to resize the image to the PowerPoint format. It is credited to me in the transcript. It is fascinating how digitage such as this has a potential for producing offshoots. I am investigating the potential of slideshare for managing teaching, learning and research digitage (slides) in one place. I started to put them in my Flickr albums. Since I first created this image I have begun to use YouTube, Google docs, iGoogle and Facebook so there are several layers of text orbits to be added . . .

Key words: slideshare, academic, blog, blogging, collaboration, presentation, web2.0, powerpoint, slides, sharing presentations, slideshare, academic, collaboration, presentation, web2.0, powerpoint, slides, sharing presentations, Tim O’Reilly, wordpress.com, vastation, synaptic gasp, swicki, synapses, synaptic cleft, synaptic gap, rapture of the deep internet, photoshop, neuroscience, neural architectonics, mind-brain, googleearth, gather, frimr, flickr, digitage, delicious, cybernarcosis, cyberdelirium, cyberdeliria, creative commons, consciousness, bricoleuse, blogspot, blogging, art and science, technology, mind, Adobe Photoshop

Selected webliography

Tim O’Reilly, 2005. “What Is Web 2.0: Design Patterns and Business Models for the Next Generation of Software”. Uploaded 09/30/2005. Accessed January 6, 2007.


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More generally, Postmodernity can be characterised as a process of de-differentation of what Modernity has differentiated. Max Weber analysed the modernisation process as a progressive autonomisation of domains such as Science, Religion, Art, Justice, Philosophy, Technology and so on (Lash, 1990). Psychology is a product of this modern process of differnetiation. Lash describes postmodernism as a process of de-differentation of all these domains. The moves of the subdisciplines of psychology can so be re-interpreted. Part of them will join Technology. But the core of Psychology, in other words the historically developed art and science of self-reflexivity and ‘political’ action (the participation of the individual in the constrcution of social networks), will have to make itself a new future by developing a science of postmodern men and women. This whole field now is open to sociologists, philosophers and pyschoanalysts. When I read The Meeting of the Waters : Individuality, Community and Solidarity (Kristensen, 1997), I was convinced that most of the chapters – the book is a reader – were written down by personality psychologists or social psychologists, as many chapters deal with Self and Identity. Rob Shields’ analysis of Cinderella as a prefiguration of the postmodern problem of identity in everyday life and in cyberspaces leading to ‘psychoanaesthesia’ and depression, should have been written by a psychologists. However, all these chapters are written by sociologists. The book is a fine example of the deadlock in which modern psychology has brought itself by cutting off its communication with the culturally and historically rooted problems of individual men and women in their everyday life. For the psychologist of postmodernity this should not be a reason for bitterness or envy, but an encouragement. It should strengthen him or her in the conviction that the death of the Modern Ego does not imply the death of psychology as such (Rosseel 2001).

Notes
Having acquired my first digital recorder while working in Iqaluit, Nunavut I began to depend on this exciting new technology. To my frustration later on I realized that I was unable to use the .dss files in most applications. But today I found Switch 1.04 and for the first time I was able to save a .dss file to .wav. I chose an audio summary I had made of Kristensen’s (1997) The Meeting of the Waters : Individuality, Community and Solidarity. I would now like to find a place to put in into cyberspace. The conversion was seamless! And I have an editor now so I can edit my audio clips.

Keywords: .dss, .wav, Rob Shields, reflexive modernity, self-reflexivity, postmodernity, modernity, sociology, Switch 1.04, .

Bibliography

Kristensen. 1997. The Meeting of the Waters : Individuality, Community and Solidarity.

Rosseel, Eric. 2001. “The Death of the Helmsman: A Psychology of Postmodernity.” November.

Shields, Rob. 1997. “Cinderella Punk.” The Meeting of the Waters : Individuality, Community and Solidarity.

Flynn-Burhoe, Maureen. 2003. Audio summary of Kristensen The Meeting of the Waters: Individuality, Community and Solidarity.

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