June 14, 2007
Logos from Web 2.0 are caught in the web somewhere between NASA photos of deep space, science fiction landscapes of our inner space, the synapses of the brain, the virtual space that is not abstract, imagined or really real.
Web 2.0, is a term coined by Tim O’Reilly in 2004 for a series of conferences on a revivified Internet. O’Reilly (2005) in what is now considered to be his seminal article claimed that, “If Netscape was the standard bearer for Web 1.0, Google is most certainly the standard bearer for Web 2.0 (O’Reilly 2005). He contrasted Web 1.0 with Web 2.0 by citing examples: DoubleClick vs Google AdSense, Ofoto vs Flickr, Britannica Online vs Wikipedia, personal websites vs blogging, domain name speculation vs search engine optimization, page views vs cost per click, publishing vs participation, content management systems vs wikis directories (taxonomy) vs tagging (”folksonomy”) and stickiness vs syndication. The conceptual map his team devised provides a sketch of Web 2.0 showing social networking sites, wikis, communication tools, and folksonomies.
Although some argue that it does not exist as anything more than geek jargon, for this new user, it is a promising and surprising paradigm shift in the Internet and in software development. I began blogging using Web 2.0 freeware in September 2006. Numerous users like myself have access to sophisticated, ever-improving software technologies since the cost of development is shared among enthusiastic nerds and geeks (in a good way). Freeware on Web 2.0 is not proprietary by nature but is capable of generating huge profits because of the viral way in which users share in the development, marketing and growth of the product while improving connectivity and in content in the process.
Note: June 2007. This image was included in Weinreich’s slideshare album with a layer of text he added:New Generation Social Marketing. He had to resize the image to the PowerPoint format. It is credited to me in the transcript. It is fascinating how digitage such as this has a potential for producing offshoots. I am investigating the potential of slideshare for managing teaching, learning and research digitage (slides) in one place. I started to put them in my Flickr albums. Since I first created this image I have begun to use YouTube, Google docs, iGoogle and Facebook so there are several layers of text orbits to be added . . .
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Tim O’Reilly, 2005. “What Is Web 2.0: Design Patterns and Business Models for the Next Generation of Software”. Uploaded 09/30/2005. Accessed January 6, 2007.
Filed in Art and Science, Blogosphere, collaborative, Concepts/Ideas, folksonomy, geotagging, teaching learning and research, Technology and Software, Technology. Mind and Consciousness, virtual, Visual Arts, Visual.Arts, visualizations, Web 2.0
Tags: Adobe Photoshop, bricoleuse, connectivity, Creative Commons, cyberdelirium, del.icio.us, digg, digitage, EndNote, facebook, flickr, Gnosis, Google, Google Docs & Spreadsheets, Google Video, GoogleEarth, HTML, iGoogle, images, Learning from users, metaphorical concepts, My Google Video, My swicki, neural architectonics, New generation social marketing, noise vs. pattern, photoblog, powerpoint, PowerPoint slides, rapture of the deep internet, ReadWriteWeb, rhizome, search engine optimization, semantic markup, SEO, size/resolution, slideshare, slideshow presentions, social bookmarking, social.networks, Switch 1.04, Synaptic cleft, Synaptic gap, Synaptic gasp, tagging, Technorati, Toolbox, vastation, video, Visual Anthropology, wiki, wikipedia, XHTML, youtube, zotero