January 4, 2012
Logos from Web 2.0 are caught in the web somewhere between, a NASA image of a nebula, a starry night, clouds, science fiction landscapes of our inner space, the synapses of the brain, the virtual space that is not abstract, imagined or really real.
Web 2.0, is a term coined by Tim O’Reilly in 2004 for a series of conferences on a revivified Internet. O’Reilly (2005) in what is now considered to be his seminal article claimed that, “If Netscape was the standard bearer for Web 1.0, Google is most certainly the standard bearer for Web 2.0 (O’Reilly 2005). He contrasted Web 1.0 with Web 2.0 by citing examples: DoubleClick vs Google AdSense, Ofoto vs Flickr, Britannica Online vs Wikipedia, personal websites vs blogging, domain name speculation vs search engine optimization, page views vs cost per click, publishing vs participation, content management systems vs wikis directories (taxonomy) vs tagging (“folksonomy”) and stickiness vs syndication. The conceptual map his team devised provides a sketch of Web 2.0 showing social networking sites, wikis, communication tools, and folksonomies.
Although some argue that it does not exist as anything more than geek jargon, for this new user, it is a promising and surprising paradigm shift in the Internet and in software development. I began blogging using Web 2.0 freeware in September 2006. Numerous users like myself have access to sophisticated, ever-improving software technologies since the cost of development is shared among enthusiastic nerds and geeks (in a good way). Freeware on Web 2.0 is not proprietary by nature but is capable of generating huge profits because of the viral way in which users share in the development, marketing and growth of the product while improving connectivity and in content in the process.
- the network as platform
- not proprietary by nature
- spans all connected devices
- applications make the most of the intrinsic advantages of that platform
- deliver software as a continually-updated service that gets better the more people use it (wikis: wikipedia, Flickr, Google, Amazon, ebay, craigslist, and all other other Web 2.0 superstar applications)
- consumes and remixes data from multiple sources, including individual users (users of images in Flickr, Picassa,
- provide own data and services in a form that allows remixing by others (Creative Commons)
- creating network effects through an architecture of participation
- tagging, folksonomies
- blogging, microblogging
- search engine optimization
- semantic web
- social networking sites: Facebook, Google +,
- social network sites: Facebook, myspace, bebo, friendster, hi5, orkut, perfspot, zorpia, netlog, habbo, Google +,
- microblogging: Twitter, Tumblr, posterous, Friendfeed, Plurk
- blog services: WordPress, TypePad, Squarespace, Blogger, MySpace, AOL Journals, Windows Live Spaces, Xanga, LiveJournal
- search engines: www.Google.com, http://www.Yahoo.com, http://www.Bing.com, http://www.Ask.com, http://www.Teoma.com, http://www.DuckDuckGo.com, http://www.Entireweb.com, http://www.blekko.com, http://www.ScrubTheWeb.com, www.Gigablast.com
- Web Browsers: Mozilla Firefox, Google Chrome, Internet Explorer, Opera, Safari
- social bookmarking/discovery sites: CiteUlike, del.icio.us, digg, Google, Newsvine, reddit, StumbleUpon, Connotea, Squidoo, AddThis, ShareThis,
- free image hosting: Flickr, Picasa, Panoramio, TinyPic, WebShots, Imageshack, Photobucket, SeeHere, Snapfish, DeviantART,
- free video hosting: YouTube, Vimeo
- free PowerPoint hosting: SlideShare, Google Docs
- Creative Commons License
- Amazon, craigslist,
- wikis: wikipedia
- maps: Google Earth, Google Maps
- Storify, the Twitter and multi-media curation service
- Software Extensions: from server to platform: Adobe Reader, Adobe Flash player, Microsoft Silverlight, ActiveX, Oracle Java, Quicktime, Windows Media, etc.
- Feeds (Syndication technology): Googlereader, RSS, WordPress, notifies users of content changes.
- Education 2.0
- Goverment 2.0
- Enterprise 2.0
- Health 2.0
- Science 2.0
“Any web application is a cloud application in the sense that it resides in the cloud. Google, Amazon, Facebook, twitter, flickr, and virtually every other Web 2.0 application is a cloud application in this sense. However, it seems to me that people use the term “cloud” more specifically in describing web applications that were formerly delivered locally on a PC, like spreadsheets, word processing, databases, and even email. Thus even though they may reside on the same server farm, people tend to think of gmail or Google docs and spreadsheets as “cloud applications” in a way that they don’t think of Google search or Google maps.This common usage points up a meaningful difference: people tend to think differently about cloud applications when they host individual user data. The prospect of “my” data disappearing or being unavailable is far more alarming than, for example, the disappearance of a service that merely hosts an aggregated view of data that is available elsewhere (say Yahoo! search or Microsoft live maps.) And that, of course, points us squarely back into the center of the Web 2.0 proposition: that users add value to the application by their use of it. Take that away, and you’re a step back in the direction of commodity computing (O’Reilly 2008).”
A Timeline of Selected Events Related to Web 2.0
2011 Web 2.0 Summit
“Once each year, the Web 2.0 Summit brings together 1,000 senior executives from the worlds of technology, media, finance, telecommunications, entertainment, and the Internet. For 2011, our theme is “The Data Frame” – focusing on the impact of data in today’s networked economy. We live in a world clothed in data, and as we interact with it, we create more – data is not only the web’s core resource, it is at once both renewable and boundless.”
“Web 2.0 Expo began eons ago in Internet Years – April of 2007 – in San Francisco. It was the first conference and tradeshow for the rapidly growing ranks of designers and developers, product managers, entrepreneurs, VCs, marketers, and business strategists who embraced the opportunities created by Web 2.0, a term coined at the birth of Web 2.0 Summit (formerly named Web 2.0 Conference), a joint venture between O’Reilly Media , UBM TechWeb, and Federated Media.” Pike, Kaitlin. 2011-12-01. “Long Goodbye to Web 2.0 Expo.”
Alexander, Bryan. Levine, Alan. 2008. “Web 2.0 Storytelling: Emergence of a New Genre.” Educause.
Alexander and Levine (2008) identify two essential features that are useful in distinguishing Web 2.0 projects and platforms from the rest of the web: microcontent and social media.
Boulton, Clint. 2011-10-17. “Web 2.0 Summit: Salesforce.com’s Benioff Praises Oracle, Loves Facebook.” Enterprise Applications News.
“[C]ompanies must “beware the false cloud” Oracle and other virtualization software vendors offer as private clouds that come on disks. True cloud computing, he explained, is hosted, multi-tenant and lives on the Web—not on a disk.”
O’Reilly, Tim. 2007. “What is Web 2.0: Design Patterns and Business Models for the Next Generation of Software.” O’Reilly Media. Communications and Strategies. No. 1, p. 17, First Quarter. Social Science Network Page.
Abstract: ”This paper was the first initiative to try to define Web 2.0 and understand its implications for the next generation of software, looking at both design patterns and business modes. Web 2.0 is the network as platform, spanning all connected devices; Web 2.0 applications are those that make the most of the intrinsic advantages of that platform: delivering software as a continually-updated service that gets better the more people use it, consuming and remixing data from multiple sources, including individual users, while providing their own data and services in a form that allows remixing by others, creating network effects through an architecture of participation, and going beyond the page metaphor of Web 1.0 to deliver rich user experiences.”
Tim O’Reilly, 2005. “What Is Web 2.0: Design Patterns and Business Models for the Next Generation of Software”. Uploaded 09/30/2005. Accessed January 6, 2007.
Viewed 25, 070 times since December 5, 2006. Shared frequently through Creative Commons license. Updated 2012
November 27, 2009
Near Roche Miette on the Yellowhead Highway we get stopped by a “sheep-jam”, bighorn-induced traffic congestion  at about the same time that we interrupted a truly engaged activist, peace rider who was cycling to Alaska to raise awareness of climate change. Just after our second sheep-jam where a film crew member also caught in the same traffic jam, pulled over to catch some sleep behind the wheel of a powerful all-terrain vehicle(did he see that many bighorn already?), we stopped to film a pack of wolves. After we booked into a place to stay in Jasper, we drove up to the ski hill at Marmot. A huge raven guided us along the winding road to the lodge. This winter there is a record snow fall to the delight of snowboarders and skiiers. The tasks of downloading the day’s film clips and photos to Picasa, and reading Gadd to name peaks, etc, were again interrupted by Yellowhead wildlife. Wapitii surrounded the hotel attracting amateur photographers to the unbelievably fun shot of a wapiti posing in front of the Wapiti signage.
Later on the same day speechless hits reached 150, 000 perhaps at exactly the same time we were left speechless by the miyat.
Speechless began as the next step from “beached wail” a failed attempt to overcome serious creative blocks . . .
Speechless does not really require the author to write. Web 2.0 platforms are ideally designed for writers who cannot write. At least for writers who cannot write in a straight line. Rhizomic thinkers and learners can allow themselves to “get lost.” All we need to do is to mark the virtual trail with something more solid than breadcrumbs.
Speechless cannot imagine faces or stories of its visitors and would rather that for now at least, that the speechless face be faceless, ageless, genderless, not associated with any institution, or group, or ideology, or demographics . . .
Speechless shares resources using the Creative Commons,
for memory work,
for revisiting histories with an ethical dimension,
for virtual tourists,
for the blogosphere,
for public policy,
Speechless has been a technological tool for mind-mapping . . .
1. See Ben Gadd 2008:408. Gadd explained that the bighorn sheep ovis canadensis, are plentiful in this area and female and young are often sighted here.
He claimed that the mountain named in the 1820s by voyageurs Roche Miette (Miette Rock) probably comes from the Cree word miyat (bighorn sheep). This tangible (very geological) link to the early (fur) trade routes is one way that the nonlinear learner can be pulled in so many directions that only web 2.0 platforms and applications could mind map it.
Gadd also notes a number of commonplace Canadian English misprononciations and/or mispellings of geological formations and place names in the Rocky Mountains with Spanish, French, Irish, Cree, Ojibwa etc origins.
Webliography and Bibliography
Gadd, Ben. 2008. Canadian Rockies: Geology Road Tours. Corax.