Digitage Web 2.0 2012
January 4, 2012
Logos from Web 2.0 are caught in the web somewhere between, a NASA image of a nebula, a starry night, clouds, science fiction landscapes of our inner space, the synapses of the brain, the virtual space that is not abstract, imagined or really real.
Web 2.0, is a term coined by Tim O’Reilly in 2004 for a series of conferences on a revivified Internet. O’Reilly (2005) in what is now considered to be his seminal article claimed that, “If Netscape was the standard bearer for Web 1.0, Google is most certainly the standard bearer for Web 2.0 (O’Reilly 2005). He contrasted Web 1.0 with Web 2.0 by citing examples: DoubleClick vs Google AdSense, Ofoto vs Flickr, Britannica Online vs Wikipedia, personal websites vs blogging, domain name speculation vs search engine optimization, page views vs cost per click, publishing vs participation, content management systems vs wikis directories (taxonomy) vs tagging (“folksonomy”) and stickiness vs syndication. The conceptual map his team devised provides a sketch of Web 2.0 showing social networking sites, wikis, communication tools, and folksonomies.
Although some argue that it does not exist as anything more than geek jargon, for this new user, it is a promising and surprising paradigm shift in the Internet and in software development. I began blogging using Web 2.0 freeware in September 2006. Numerous users like myself have access to sophisticated, ever-improving software technologies since the cost of development is shared among enthusiastic nerds and geeks (in a good way). Freeware on Web 2.0 is not proprietary by nature but is capable of generating huge profits because of the viral way in which users share in the development, marketing and growth of the product while improving connectivity and in content in the process.
- the network as platform
- not proprietary by nature
- spans all connected devices
- applications make the most of the intrinsic advantages of that platform
- deliver software as a continually-updated service that gets better the more people use it (wikis: wikipedia, Flickr, Google, Amazon, ebay, craigslist, and all other other Web 2.0 superstar applications)
- consumes and remixes data from multiple sources, including individual users (users of images in Flickr, Picassa,
- provide own data and services in a form that allows remixing by others (Creative Commons)
- creating network effects through an architecture of participation
- tagging, folksonomies
- blogging, microblogging
- search engine optimization
- semantic web
- social networking sites: Facebook, Google +,
- social network sites: Facebook, myspace, bebo, friendster, hi5, orkut, perfspot, zorpia, netlog, habbo, Google +,
- microblogging: Twitter, Tumblr, posterous, Friendfeed, Plurk
- blog services: WordPress, TypePad, Squarespace, Blogger, MySpace, AOL Journals, Windows Live Spaces, Xanga, LiveJournal
- search engines: www.Google.com, http://www.Yahoo.com, http://www.Bing.com, http://www.Ask.com, http://www.Teoma.com, http://www.DuckDuckGo.com, http://www.Entireweb.com, http://www.blekko.com, http://www.ScrubTheWeb.com, www.Gigablast.com
- Web Browsers: Mozilla Firefox, Google Chrome, Internet Explorer, Opera, Safari
- social bookmarking/discovery sites: CiteUlike, del.icio.us, digg, Google, Newsvine, reddit, StumbleUpon, Connotea, Squidoo, AddThis, ShareThis,
- free image hosting: Flickr, Picasa, Panoramio, TinyPic, WebShots, Imageshack, Photobucket, SeeHere, Snapfish, DeviantART,
- free video hosting: YouTube, Vimeo
- free PowerPoint hosting: SlideShare, Google Docs
- Creative Commons License
- Amazon, craigslist,
- wikis: wikipedia
- maps: Google Earth, Google Maps
- Storify, the Twitter and multi-media curation service
- Software Extensions: from server to platform: Adobe Reader, Adobe Flash player, Microsoft Silverlight, ActiveX, Oracle Java, Quicktime, Windows Media, etc.
- Feeds (Syndication technology): Googlereader, RSS, WordPress, notifies users of content changes.
- Education 2.0
- Goverment 2.0
- Enterprise 2.0
- Health 2.0
- Science 2.0
“Any web application is a cloud application in the sense that it resides in the cloud. Google, Amazon, Facebook, twitter, flickr, and virtually every other Web 2.0 application is a cloud application in this sense. However, it seems to me that people use the term “cloud” more specifically in describing web applications that were formerly delivered locally on a PC, like spreadsheets, word processing, databases, and even email. Thus even though they may reside on the same server farm, people tend to think of gmail or Google docs and spreadsheets as “cloud applications” in a way that they don’t think of Google search or Google maps.This common usage points up a meaningful difference: people tend to think differently about cloud applications when they host individual user data. The prospect of “my” data disappearing or being unavailable is far more alarming than, for example, the disappearance of a service that merely hosts an aggregated view of data that is available elsewhere (say Yahoo! search or Microsoft live maps.) And that, of course, points us squarely back into the center of the Web 2.0 proposition: that users add value to the application by their use of it. Take that away, and you’re a step back in the direction of commodity computing (O’Reilly 2008).”
A Timeline of Selected Events Related to Web 2.0
2011 Web 2.0 Summit
“Once each year, the Web 2.0 Summit brings together 1,000 senior executives from the worlds of technology, media, finance, telecommunications, entertainment, and the Internet. For 2011, our theme is “The Data Frame” – focusing on the impact of data in today’s networked economy. We live in a world clothed in data, and as we interact with it, we create more – data is not only the web’s core resource, it is at once both renewable and boundless.”
“Web 2.0 Expo began eons ago in Internet Years – April of 2007 – in San Francisco. It was the first conference and tradeshow for the rapidly growing ranks of designers and developers, product managers, entrepreneurs, VCs, marketers, and business strategists who embraced the opportunities created by Web 2.0, a term coined at the birth of Web 2.0 Summit (formerly named Web 2.0 Conference), a joint venture between O’Reilly Media , UBM TechWeb, and Federated Media.” Pike, Kaitlin. 2011-12-01. “Long Goodbye to Web 2.0 Expo.”
Alexander, Bryan. Levine, Alan. 2008. “Web 2.0 Storytelling: Emergence of a New Genre.” Educause.
Alexander and Levine (2008) identify two essential features that are useful in distinguishing Web 2.0 projects and platforms from the rest of the web: microcontent and social media.
Boulton, Clint. 2011-10-17. “Web 2.0 Summit: Salesforce.com’s Benioff Praises Oracle, Loves Facebook.” Enterprise Applications News.
“[C]ompanies must “beware the false cloud” Oracle and other virtualization software vendors offer as private clouds that come on disks. True cloud computing, he explained, is hosted, multi-tenant and lives on the Web—not on a disk.”
O’Reilly, Tim. 2007. “What is Web 2.0: Design Patterns and Business Models for the Next Generation of Software.” O’Reilly Media. Communications and Strategies. No. 1, p. 17, First Quarter. Social Science Network Page.
Abstract: “This paper was the first initiative to try to define Web 2.0 and understand its implications for the next generation of software, looking at both design patterns and business modes. Web 2.0 is the network as platform, spanning all connected devices; Web 2.0 applications are those that make the most of the intrinsic advantages of that platform: delivering software as a continually-updated service that gets better the more people use it, consuming and remixing data from multiple sources, including individual users, while providing their own data and services in a form that allows remixing by others, creating network effects through an architecture of participation, and going beyond the page metaphor of Web 1.0 to deliver rich user experiences.”
Tim O’Reilly, 2005. “What Is Web 2.0: Design Patterns and Business Models for the Next Generation of Software”. Uploaded 09/30/2005. Accessed January 6, 2007.
Viewed 25, 070 times since December 5, 2006. Shared frequently through Creative Commons license. Updated 2012