January 4, 2012
Logos from Web 2.0 are caught in the web somewhere between, a NASA image of a nebula, a starry night, clouds, science fiction landscapes of our inner space, the synapses of the brain, the virtual space that is not abstract, imagined or really real.
Web 2.0, is a term coined by Tim O’Reilly in 2004 for a series of conferences on a revivified Internet. O’Reilly (2005) in what is now considered to be his seminal article claimed that, “If Netscape was the standard bearer for Web 1.0, Google is most certainly the standard bearer for Web 2.0 (O’Reilly 2005). He contrasted Web 1.0 with Web 2.0 by citing examples: DoubleClick vs Google AdSense, Ofoto vs Flickr, Britannica Online vs Wikipedia, personal websites vs blogging, domain name speculation vs search engine optimization, page views vs cost per click, publishing vs participation, content management systems vs wikis directories (taxonomy) vs tagging (“folksonomy”) and stickiness vs syndication. The conceptual map his team devised provides a sketch of Web 2.0 showing social networking sites, wikis, communication tools, and folksonomies.
Although some argue that it does not exist as anything more than geek jargon, for this new user, it is a promising and surprising paradigm shift in the Internet and in software development. I began blogging using Web 2.0 freeware in September 2006. Numerous users like myself have access to sophisticated, ever-improving software technologies since the cost of development is shared among enthusiastic nerds and geeks (in a good way). Freeware on Web 2.0 is not proprietary by nature but is capable of generating huge profits because of the viral way in which users share in the development, marketing and growth of the product while improving connectivity and in content in the process.
- the network as platform
- not proprietary by nature
- spans all connected devices
- applications make the most of the intrinsic advantages of that platform
- deliver software as a continually-updated service that gets better the more people use it (wikis: wikipedia, Flickr, Google, Amazon, ebay, craigslist, and all other other Web 2.0 superstar applications)
- consumes and remixes data from multiple sources, including individual users (users of images in Flickr, Picassa,
- provide own data and services in a form that allows remixing by others (Creative Commons)
- creating network effects through an architecture of participation
- tagging, folksonomies
- blogging, microblogging
- search engine optimization
- semantic web
- social networking sites: Facebook, Google +,
- social network sites: Facebook, myspace, bebo, friendster, hi5, orkut, perfspot, zorpia, netlog, habbo, Google +,
- microblogging: Twitter, Tumblr, posterous, Friendfeed, Plurk
- blog services: WordPress, TypePad, Squarespace, Blogger, MySpace, AOL Journals, Windows Live Spaces, Xanga, LiveJournal
- search engines: www.Google.com, http://www.Yahoo.com, http://www.Bing.com, http://www.Ask.com, http://www.Teoma.com, http://www.DuckDuckGo.com, http://www.Entireweb.com, http://www.blekko.com, http://www.ScrubTheWeb.com, www.Gigablast.com
- Web Browsers: Mozilla Firefox, Google Chrome, Internet Explorer, Opera, Safari
- social bookmarking/discovery sites: CiteUlike, del.icio.us, digg, Google, Newsvine, reddit, StumbleUpon, Connotea, Squidoo, AddThis, ShareThis,
- free image hosting: Flickr, Picasa, Panoramio, TinyPic, WebShots, Imageshack, Photobucket, SeeHere, Snapfish, DeviantART,
- free video hosting: YouTube, Vimeo
- free PowerPoint hosting: SlideShare, Google Docs
- Creative Commons License
- Amazon, craigslist,
- wikis: wikipedia
- maps: Google Earth, Google Maps
- Storify, the Twitter and multi-media curation service
- Software Extensions: from server to platform: Adobe Reader, Adobe Flash player, Microsoft Silverlight, ActiveX, Oracle Java, Quicktime, Windows Media, etc.
- Feeds (Syndication technology): Googlereader, RSS, WordPress, notifies users of content changes.
- Education 2.0
- Goverment 2.0
- Enterprise 2.0
- Health 2.0
- Science 2.0
“Any web application is a cloud application in the sense that it resides in the cloud. Google, Amazon, Facebook, twitter, flickr, and virtually every other Web 2.0 application is a cloud application in this sense. However, it seems to me that people use the term “cloud” more specifically in describing web applications that were formerly delivered locally on a PC, like spreadsheets, word processing, databases, and even email. Thus even though they may reside on the same server farm, people tend to think of gmail or Google docs and spreadsheets as “cloud applications” in a way that they don’t think of Google search or Google maps.This common usage points up a meaningful difference: people tend to think differently about cloud applications when they host individual user data. The prospect of “my” data disappearing or being unavailable is far more alarming than, for example, the disappearance of a service that merely hosts an aggregated view of data that is available elsewhere (say Yahoo! search or Microsoft live maps.) And that, of course, points us squarely back into the center of the Web 2.0 proposition: that users add value to the application by their use of it. Take that away, and you’re a step back in the direction of commodity computing (O’Reilly 2008).”
A Timeline of Selected Events Related to Web 2.0
2011 Web 2.0 Summit
“Once each year, the Web 2.0 Summit brings together 1,000 senior executives from the worlds of technology, media, finance, telecommunications, entertainment, and the Internet. For 2011, our theme is “The Data Frame” – focusing on the impact of data in today’s networked economy. We live in a world clothed in data, and as we interact with it, we create more – data is not only the web’s core resource, it is at once both renewable and boundless.”
“Web 2.0 Expo began eons ago in Internet Years – April of 2007 – in San Francisco. It was the first conference and tradeshow for the rapidly growing ranks of designers and developers, product managers, entrepreneurs, VCs, marketers, and business strategists who embraced the opportunities created by Web 2.0, a term coined at the birth of Web 2.0 Summit (formerly named Web 2.0 Conference), a joint venture between O’Reilly Media , UBM TechWeb, and Federated Media.” Pike, Kaitlin. 2011-12-01. “Long Goodbye to Web 2.0 Expo.”
Alexander, Bryan. Levine, Alan. 2008. “Web 2.0 Storytelling: Emergence of a New Genre.” Educause.
Alexander and Levine (2008) identify two essential features that are useful in distinguishing Web 2.0 projects and platforms from the rest of the web: microcontent and social media.
Boulton, Clint. 2011-10-17. “Web 2.0 Summit: Salesforce.com’s Benioff Praises Oracle, Loves Facebook.” Enterprise Applications News.
“[C]ompanies must “beware the false cloud” Oracle and other virtualization software vendors offer as private clouds that come on disks. True cloud computing, he explained, is hosted, multi-tenant and lives on the Web—not on a disk.”
O’Reilly, Tim. 2007. “What is Web 2.0: Design Patterns and Business Models for the Next Generation of Software.” O’Reilly Media. Communications and Strategies. No. 1, p. 17, First Quarter. Social Science Network Page.
Abstract: ”This paper was the first initiative to try to define Web 2.0 and understand its implications for the next generation of software, looking at both design patterns and business modes. Web 2.0 is the network as platform, spanning all connected devices; Web 2.0 applications are those that make the most of the intrinsic advantages of that platform: delivering software as a continually-updated service that gets better the more people use it, consuming and remixing data from multiple sources, including individual users, while providing their own data and services in a form that allows remixing by others, creating network effects through an architecture of participation, and going beyond the page metaphor of Web 1.0 to deliver rich user experiences.”
Tim O’Reilly, 2005. “What Is Web 2.0: Design Patterns and Business Models for the Next Generation of Software”. Uploaded 09/30/2005. Accessed January 6, 2007.
Viewed 25, 070 times since December 5, 2006. Shared frequently through Creative Commons license. Updated 2012
When I worked at the National Gallery of Canada as contract art educator in the 1990s I remember viewing an art clip in which the videographer chased a plastic bag in a mundane urban setting as it was picked up by the breeze and eventually carried out over the waters. The sound track consisted of transient noises including the videographer’s breathing and footsteps which increased in intensity when the breeze picked up.
This Noruz film directed by Ramin Bahrani entitled Plastic Bag (2009) expands on this concept into a 20 minute saga narrated by Werner Herzog who gives a dramatic rendering of the journey from its creation, discovery of its purpose, the meaning of its existence, finding love and freedom, then eternal entrapment in the plastic vortex with 100 million plastic objects in the Pacific Ocean.
March 18, 2011
With his incredibly gifted team MIT researcher Deb Roy wired up his house with videocameras to catch almost every moment of his son’s life five years ago. The team then parsed 90,000 hours of home video producing compelling images of data at work. One of the most memorable is the condensed brief awe-inspiring sound digitage of clips of his baby’s voice as he learns to produce the word “water” starting with the sound “gaaa.”
The brilliant visualizations of data dynamics are true art forms for a digital age.
Connectivity takes on a whole new meaning.
February 14, 2011
The Romantics argued that at the core of being there is an authentic self that is pure in nature, although corruptible by society. What made the Romantic era unique within the context of the evolutionary history of empathic consciousness is the great stress placed on what Rousseau, and later Wordsworth and Whitman, called the “Sentiment of Being.”
1755 In “Discourse on the Origins and Foundations of Inequality among Men” Rousseau argued that the noble savage man, alienated from others was more authentic than the hypocritical, servile social man who tells people what they want to hear. Kant developed the concept of the “enlarged mentality” – the ability to exercise empathy, to “stand up in the mind of others”.
“the savage lives within himself; the social man lives always outside himself; he knows how to live only in the opinion of others, it is, so to speak from their judgment along that he derives the sense of his own existence.”
The social man is someone who cares only about appearances. Rousseau abandoned Paris (and the modern age) for rural isolation claiming that even the politeness of the city promoted corruption. He concluded that,
“We have only a deceptive and frivolous outward appearance, honour without virtue, reason without wisdom, and pleasure without happiness. It suffices for me to to have proved that this is not the original state of man, and that it is only the spirit of society and the inequality it engenders which thus transform and corrupt all our natural inclinations.”
Rousseau sees human history as beginning with the struggle for mutual recognition that Hegel analyzed as the master-slave dialectic. Rousseau’s Sentiment of Being.”
1762 Rousseau’s self-help book on proper parenting entitled Emile was published.
1790s Rousseau’s self-help book on proper parenting entitled Emile rose in popularity at the dawn of the Romantic period. Romantics were attracted to Rousseau’s emphasis on nurturing the child’s natural instincts in direct opposition to John Locke’s assertion that children are born a tabula rasa, a blank slate. Rousseau argued that children who are naturally inclined towards the good and that childhood is a time for parents to honour and nurture their children so their naturally good instincts will develop (See Rifkin EC:354).
1790s Jane Austin introduced the two sisters Elinor and Marianne in her satire of dominant currents of the later 18th century entitled Sense and Sensibility (published in 1811). The reliable, predictable Elinor, who is the voice of reason, has a deep sense of responsibility, keeps her emotions in check, fulfills her social responsibilities but ultimately finds happiness when she discovers her inner sensibility and finally marries her true love. The overly emotional, romantic, Marianne is spontaneous to the point of being irresponsible represents the bleeding heart liberal governed entirely by passions and desires. She finds happiness when she balances her exercises more sense and reason in her decision-making and actions. keywords: ideological thinking. See Rifkin (EC:320).
1805 In The Prelude begun in his twenties by Romantic poet William Wordsworth (1770-1850)’s semi-autobiographical poem of his lifelong spiritual journey. early years spiritual autobiography, he associated the experience of beauty as transcending rational thought: Wordsworth’s ”Sentiment of Being.” See Trilling 1972 Sincerity and Authenticity.
The song would speak Of that interminable building reared By observation of affinities In objects where no brotherhood exists To passive minds. My seventeenth year was come And, whether from this habit rooted now So deeply in my mind, or from excess In the great social principle of life Coercing all things into sympathy, 390 To unorganic natures were transferred My own enjoyments; or the power of truth Coming in revelation, did converse With things that really are; I, at this time, Saw blessings spread around me like a sea. Thus while the days flew by, and years passed on, From Nature and her overflowing soul, I had received so much, that all my thoughts Were steeped in feeling; I was only then Contented, when with bliss ineffable 400 I felt the sentiment of Being spread O'er all that moves and all that seemeth still; O'er all that, lost beyond the reach of thought And human knowledge, to the human eye Invisible, yet liveth to the heart; O'er all that leaps and runs, and shouts and sings, Or beats the gladsome air; o'er all that glides Beneath the wave, yea, in the wave itself, And mighty depth of waters. Wonder not If high the transport, great the joy I felt, 410 Communing in this sort through earth and heaven With every form of creature, as it looked Towards the Uncreated with a countenance Of adoration, with an eye of love. One song they sang, and it was audible, Most audible, then, when the fleshly ear, O'ercome by humblest prelude of that strain Forgot her functions, and slept undisturbed.
Whitman ”Sentiment of Being.”
1807 G.W.F. Hegel major philosophical work entitled Phänomenologie des Geistes [Phenomenology of Mind, Phenomenology of Spirit] was published. Hegel traced the evolution of consciousness distinguishing between lower and higher levels of consciousness. In the section entitled “Self Consciousness > A: Independence and Dependence of Self-Consciousness > Lordship and Bondage” Hegel developed the Master-slave dialectic.
1870 In “St. Paul and Protestantism” Matthew Arnold (1822-1888) wrote,
Below the surface stream, shallow and light, Of what we say and feel — below the stream, As light, of what we think we feel, there flows With noiseless current, strong, obscure and deep, The central stream of what we feel indeed.
Trilling cited this in Sincerity and Authenticity (1972).
1968 Student uprisings at Columbia University, Trilling’s academic intellectuals community. The adversary culture, the cruder form of liberalism, asserted itself. Complex arena of mental struggles were forced into the arena of simple political struggles. Moral, psychological, social selves that we imagined ourselves possessing were split and fragmented and a “dissociation of sensibility” took over. Wordsworth and Rousseau are crucial to Trlling in Sincerity and Authenticity.
1972 Trilling, Lionel. 1969-70. Sincerity and Authenticity. Charles Eliot Norton Lectures at Harvard published in 1972. “It comprises a history of the elaborate development of mind and self since Shakespeare, a brief consideration of certain literary texts he sees as central, a polemical refutation of some prophets of our time, and an authorial credo that conceals hope about literature while it counsels stoic resignation about life. And as his last argument with the forceful reality of death, it is also Trilling’s attempt to discover a means by which estrangement of self from self might at last be resolved. Trilling’s authentic authenticity is perhaps best embodied in Conrad of Heart of Darkness. Lesser authenticities Chace, William M. Lionel Trilling, criticism and politics. Lionel Trilling makes the point that authenticity is not to be confused with sincerity, which is being true to one’s social self. Authenticity runs deeper-it is, in the words of Trilling, a “primitive” strength that is continually compromised by society. Maintaining one’s core authenticity, for Rousseau and the Romantics, required a life of personal suffering and constant attention and sympathy to the plight of others. Only the alientated could enter into this world (Rifkin EC:350).
Sartre, the French existential philosopher of the mid-twentieth century, defined the sentiment of being as the place where
“each of us finds himself as well as the others. The common place belongs to me; in me, it
1990 Kenneth D. Bailey defined social entropy as “a measure of social system structure, having both theoretical and statistical interpretations, i.e. society (macrosocietal variables) measured in terms of how the individual functions in society (microsocietal variables); also related to social equilibrium” in his publication entitled Social Entropy Theory. (State University of New York Press).
1999 In their publication entitled A Primer of Jungian Psychology , (New York: Meridian), Calvin S. Hall and J. Vernon described “psychological entropy as the distribution of energy in the psyche, which tends to seek equilibrium or balance among all the structures of the psyche.”
Robinson, Jeffrey Cane. The current of romantic passion.